Sunday, February 17, 2008

Sleep It Off: Personalized Pillows & Conradtinis


It's a good thing the Board 'o Hiltons listened to their marketing department because the Hilton name has sadly become old tired news. However, Conrad Hotels, the newly re-vamped contemporary luxury hotel brand, is upping the ante by delivering properties everywhere from Australia's Gold Coast to Punta del Este. Those under development include properties in Koh Samui and Dubai. Just to give you a taste, that up there... is the underwater restaurant at Conrad Hotel Maldives.

Now, I'm not one to shamelessly plug Hilton, but back in the day Hilton was synonymous with quality. Many years later (and many upgrades undelivered), their properties fell into a state of dis... well, let's just say Paris wouldn't be so proud. Thankfully, they're pulling themselves back from the 80's, introducing new amenities that sound downright fresh and fun. We'll start with a bespoke cocktail service called the 'Conradtini,' which enables guests to become a master mixologist by creating their own cocktail.

While most restaurants and bars offer standard martini and cocktail menus, this modern bar alternative allows guests to order and mix their cocktails exactly as they wish without worrying about finding the best combination of their preferred ingredients or sacrificing their interest in a peach martini because of their aversion to lime juice. Furthermore, each hotel and resort has created its own Conradtini menu to reflect the cultural preferences of location and local customs.

That's the part that I really like.

Whether guests prefer a gin base or vodka, juice or carbonation, nectars, syrup, a martini shaken or stirred, Conradtini offers guests the luxury of choice. So take a seat at the bar and create an individual concoction with as much - or as little - assistance from Conrad's own talented mixologists.

Will it be caramel, watermelon juice, banana nectar, cidona or Lucozade? From capers and cucumber to honeydew and snakefruit, you'll pick your own glassware (and prepare to get loopy).

Richard Blamey, Senior Vice President Brand Management, Conrad Hotels & Resorts says of the new Conradtini, "At Conrad we're always looking for ways to extend our commitment to providing options and personalised luxury experiences for our guests. This new bar concept, which we believe is the first of its kind... celebrates each guest's individual preferences. We want everyone to feel comfortable ordering their cocktails the way they enjoy them most, rather than for each guest to alter an already-existing menu."

Thanks, Richie. We appreciate the concern (and the attention to detail). Speaking of details, listen to this one:

A Global Pillow Menu!

Conrad Maldives

In line with their motto 'Luxury for Every Guest,' and for those of us with discerning pillow tastes, you can order up a speciality pillow depending on your needs. Whether I'm cramming the pillow between my legs or smashing it down to make it less bulky, this idea is clever customization at it's best.

Here's a sampling of pillow options (keep this in mind... when I was sent The Pillow Menu for the entire range of Conrad properties, it was several pages long!)

Bangkok Shogun Pillow - Igusu grass of Japan
Small holes inside the mat absorb humidity and heat. Tatami fiber massages feet and stimulates blood circulation when walked on.

Bangkok Miracle Pillow Polyester - 100% The "Anatomic Pillow"
In hygienic vacuum-packing, it's warm, shape retaining, springy, insulated, antiallergenic and antibacterial.

Chicago Cold and Flu Pillow
Infused with eucalyptus, tea tree, bergamot and sandlewood, Clear congestion and breath easier. The refreshing scents of eucalyptus and tea tree help relieve and clear noses. Bergamont eases headaches
and soothes a troubled stomach, while sandlewood relieves sore throats.

Chicago Romance Pillow
A relaxing fragrance stimulates and inspires a romantic ambiance with vetivert, patchouli, ylang-ylang and
sandlewood oils. This combination of scents is an essential for romance.

Chicago Snore No More Pillow
At last, a pillow designed by a doctor to help reduce snoring while improving sleeping posture to provide luxurious comfort for a better night's sleep. Designed to help reduce airway obstruction.

So, after downing my own personalized Cocktinis, I mean... Conradtinis, I can snooze it off in style. After all, who really NEEDS a lover when you can catch a cat nap in the Windy City with a Romance Pillow?

PS. If you're married, just throw your husband the Snore No More and watch some late night hotel programming.

Nighty nighty.

www.conradhotels.com